00:00 - 02:05 Introduction

02:05 - 03:45 Is SOA a new paradigm?

03:45 - 07:18 Why does IT see more value in SOA than in Web services?

07:18 - 12:20 SOA's defining principle: pervasive intermediation

12:20 - 14:05 How will vendors differentiate?

14:05 - 16:12 BEA's Liquid Computing

16:12 - 22:23 Open source and interoperable services

22:23 - 26:23 What's in SOA for the vendor?

26:23 - 30:23 Combining business and technology